Barbie Doll Advertisement Essay Example | Topics and Well Written Essays - 1250 words

Barbie Doll Advertisement - Essay ExampleThe marketplace segmentation and semiotical analysis of Barbie advertisement for pre-tween girls reveal that their advertisement is geared towards the dominant ideology which promotes the ideal image of female beauty and body type.In America, prior to 1959, well-nigh dolls were either infants or toddlers. The Barbie doll was the first adult doll toy. She was adopted from the German doll Bild Lilli. The creator of the Barbie doll, Handler, was inspired by her daughter, who was giving adult roles to wallpaper dolls to create a doll with a mature body. The Barbie doll was named after Handlers daughter Barbara. Since then Barbie dolls became very popular among girls. The toy market took advantage of a childs desire for the whole spectrum of character licensed products (Coulter, 2014, p.417) and as a result, they created a license for character products, which allow Barbies doll image to appear on clothes, magazines, board games and later on onl ine games.As Coulter (2014) notes, the market for children is divided into segments based on the age and sexual activity of the child (p.417). The purpose of market segmentation in such categories as boys/girls, infants, babies, and toddlers is to sell more products. If a child uses the same toy without wanting a new one, then toy producers will have less profit. Therefore, the market is divided not just into gender, but also into age categories. For example, pre-tween boys are fire in Transformers and Hot Wheels, while girls are interested in Bratz and Barbie dolls. Younger boys are interested in Spiderman and girls are interested in Strawberry Shortcake. commercialise segmentation was created not only to understand the audiences and consumers but also to create a constant need for new products.Using the Barbie advertisement, illustrated on page 6, I will demonstrate how market segmentation works in practice.