Expanding a U.S. based business (Shopko) into Scotland Essay

Expanding a U.S. based business (Shopko) into Scotland - Essay Example Edinburg is the capital town where the majority lives above middle class status. Geographically, the country is in the northern part of Great Britain, bordered on the Southern part by England. Most people live in the Central Lowland, which contain the three cities, Stirling, Glasgow, and Edinburgh and other large towns. Most of the other population lives in the north-eastern Lowlands in Dundee and Aberdeen. Inverness is the other populated city where majority lives and work there. The country has diverse climates ranging from temperate to tropical. However, the daytime maximum temperature in January and February is around 5 to 7 Â °C, but on rare occasions the temperature may increase to 15Â °C. Temperatures are cooler in Scotland than in Scotland. However, the country is cloudier than England because of its landscape from the Atlantic. Rainfall varies widely from 3, 000 mm per year to 800 mm in the Western Highlands and the East Cost respectively. English is the official language spoken, but some people speak different Scots dialects. The country has a strong culture that greatly influences the tourism industry. Scots are friendly, easy-going, and loving. Thus, there is no discrimination or cultural influence in the way business are conducted. The country’s economic development is largest based on the oil that remains an important element. Fishing and agriculture has also played a significant role in the country’s development. Compared to other countries, most people are living in the middle class income (Wilson, Murphy, & Lonely Planet Publications (Firm), 2008). Shopko Shopko is a company that has been growing tremendously for the past years. The reason for choosing this industry is because I work there and I have seen how the industry is important to international business. Shopko distributes various products such as clothing, jewellery, house wares, along with beauty and health products. The company has a superb reputation of referring to i ts employees from retail floor to the CEO as teammates. The company has established the need to break down barriers that hinder people to work as a team. To establish a strong teamwork, the company felt the need of referring to its employees as teammates regardless of their position. The management team works hard to collect informal feedbacks and customer surveys. The obtained feedbacks help the company to grow from one level of maturity to another. For instance, it helps in converting the first time clients to potential and frequent clients. For the past years, most clients have constantly affirmed that one of the main reasons they shop there regularly is because of the company’s ideal of friendliness and genuine teamwork. The management team and employee strive to make shopping at Shopko a more personal experience and friendly place. Specifically, feedbacks from teammates and comments posted on the social network sited confirm that Shopko is the ideal place to shop. Manage rial Implications To flourish in the tough economic times, the company should create brand ambassadors. The company should create a platform where employees are committed to the mission and understand the strategy of staying ahead of other competitors in the industry. Communication should be been the main ingredient that augments teamwork. The company shou